Advance HE Teaching & Learning Conference 2018: Not another digital tool: University Business students’ perceptions of ‘Video Scribes’ in relation to retention engagement and learning

‘Video scribing’ or whiteboard animation is one of the newest educational tools that has created huge interest among educators. Although a good number of researchers focused on the design and technical developments of the tool only a few studies attempted to test its suitability in specific disciplines or subjects. This paper presents results found in an experimental study to test benefits of this format in the Business discipline. This student perceptions investigation carried out in a BA (Hons) Business course identifies that whiteboards animations have a positive effect on retention engagement and learning.