This sixth briefing from Advance HE’s knowledge and research team presents a short guide to analysing qualitative data, such as focus group transcripts or free-text survey responses, for practitioners working in universities and colleges.
While remaining mindful of the contexts in which practitioners work and what is practical with limited resources and competing commitments, this briefing discusses methods to demonstrate the success or failure of an initiative, report on progress or help make sense of a problem in your institution.
This briefing is of particular relevance to practitioners working on small- to medium-scale research projects in the areas of equality, diversity and inclusion, teaching and learning, and governance, leadership and management. The briefing covers:
- Why use qualitative data?
- How to gather qualitative data
- How to analyse qualitative data
- Going further – other uses of qualitative data analysis