Electronically maintained directed marketing to improve PRES response rates

This is an EvidenceNet case study of one institution's method of improving PRES response rates.

In setting up PRES 2008 a gateway webpage with a university identity was created. This gateway requested students to log in to the survey explaining that survey results could not be attached to their identity; a direct link to the survey was also supplied to allow an entirely anonymous alternative an explanation that anyone who accessed the survey directly would receive reminder emails.