The four case studies in this publication illustrate the birth of an idea and show how that idea can be realised into a marketable product. Each case study deals with engineering design and development issues and highlights the importance of developing sound marketing strategies including market research. The importance of appropriate support mechanisms for young entrepreneurs is also covered. The case studies illustrate how successful entrepreneurs deploy a range of entrepreneurial skills.
Engineering Subject Centre Case Studies: four mini case studies in entrepreneurship
01/02/2006
4-mini-case-studies.pdf
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The materials published on this page were originally created by the Higher Education Academy.