Effective targeting is fundamental to the success of outreach for widening participation. Without effective targeting outreach is unlikely to have a positive impact. This toolkit is part of a suite of four toolkits drawing on a legacy of resources from Aimhigher and the Lifelong learning partnerships.
The Targeting toolkit:
- defines targeting and its relationship to outreach for widening participation
- provides a checklist for targeting activity
- assists with the selection of a targeting approach
- assists with the collection and analysis of data to inform and monitor the effectiveness of targeting
- provides tools references and resources to support the targeting process.
The toolkits are a distillation of the learning methods and resources developed by Aimhigher and the Lifelong Learning Network programmes to support the effective strategy management and delivery of outreach work to encourage progression to higher education for under-represented groups. The toolkits recontextualise the learning from these programmes to fit the current higher education environment.
Access the other toolkits from the links on the left.
