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Marketing sports services to diverse audiences

To promote the any-body month initiative, the disability sport officer at the University of Nottingham developed an extensive communications plan to target the widest possible audience. Methods for engaging with participants included:

  • the university’s website
  • social media (Twitter and Facebook)
  • university media (radio and magazine)
  • flyers and posters
  • email
  • word of mouth through university contacts including the students’ union, athletics union, disability support team, student volunteer centre and development office

The disability sport officer set up a blog to provide information on forthcoming events and initiatives to ensure awareness of opportunities for disabled people to participate is sustained.

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