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Marketing sports services to diverse audiences

To promote the any-body month initiative, the disability sport officer at the University of Nottingham developed an extensive communications plan to target the widest possible audience. Methods for engaging with participants included:

  • the university’s website
  • social media (Twitter and Facebook)
  • university media (radio and magazine)
  • flyers and posters
  • email
  • word of mouth through university contacts including the students’ union, athletics union, disability support team, student volunteer centre and development office

The disability sport officer set up a blog to provide information on forthcoming events and initiatives to ensure awareness of opportunities for disabled people to participate is sustained.

Related publications

The materials published on this page were originally created by the Equality Challenge Unit.