OLYMPIC MEDIA RIGHTS: Exactly what is media these days? Discussion Starter

SUBJECT CENTRE LEGACY RESOURCE
Subject Centre for HLST Learning Legacies Discussion Starter
The International Olympic Committee issues clear and stringent rules on the rights of reporters and media companies to provide press coverage of the Games and to use the Olympic logo name and images in all communications.
However the recent explosion in social networking has led David Schlesinger Reuters Editor‐in‐Chief to call for reforms to the way in which the Olympics view these issues stating that: You[the IOC] need to deal with the almost impossible question of who is a journalist and what does it mean to report."