Teaching and Learning Conference 2019: With enterprise: Understanding student motivation and perceptions of an innovative suite of programmes incorporating enterprise teaching into single honours degrees

This session will describe a project to understand the motivations and characteristics of students studying ‘with Enterprise’ programmes (collaborations between the Schools of Biological Sciences and Music and the Enterprise Centre) at the University of Leeds and explore the benefits of a collaborative and interdisciplinary programme focused on increasing student opportunity.  Survey and focus group data from ‘with Enterprise’ students and their single subject counterparts will be reported and suggest ‘with Enterprise’ programmes may attract students with different characteristics learning preferences and ambitions. The implications of the data for marketing course design and content will be considered.