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Executive Group

The Advance HE Executive Group leads on the work of five directorates – Membership and Accreditation, Programmes and Events, Business Development and Delivery, Knowledge Innovations and Delivery, all supported by Finance and Resources.

Greg Ferrari

Chief Operating and Transformation Officer

Greg is responsible for accelerating the next phase of Advance HE’s development as a global, member-led organisation. Greg’s leadership roles have included the delivery of high-stakes assessment and examinations at Edexcel/BTEC, and the design and implementation of global operations and customer experience strategies at Pearson.

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Greg Ferrari

Kathryn Harrison-Graves

Executive Director, Membership, Innovation and Development

In this role Kathryn leads Advance HE's core membership services such as Charters and Fellowships and is responsible for relationships with Member institutions and partner agencies both across the UK and internationally.

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Kathryn Harrison-Graves

Tracy Bell-Reeves

Executive Director, Delivery, Knowledge and Quality

Tracy started her career in the private sector working for Imperial Inns & Taverns setting up new brands such as Harvester and Little Chef before moving to the wholesale travel industry then to HCTC, a national training provider for the hospitality industry where she was regional manager overseeing both commercial and government contracts.

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Tracy Bell-Reeves

Ciara Murphy

Executive Director of Commercial, Consultancy and Marketing

Ciara is responsible for all commercial aspects of Advance HE’s operations around the world. Ciara is a transformational leader with over 25 years’ experience with major international brands.

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Ciara Murphy

Sarah Threadgold

Director of Finance and Deputy Chief Operating Officer

Sarah Threadgold (FCCA) joined Advance HE (previously at the HEA) in May 2017. In her role she oversees the directorate whose departments are Corporate Support, Culture, Finance, ICT, Legal, and People.

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Sarah Threadgold

David Bass

Director for Equality, Diversity and Inclusion

David is responsible for providing organisational leadership in our work on EDI, both internally and externally. He brings a wealth of experience working with universities and the tertiary sector, in equality and diversity, governance, access, as well as strategic planning and management. David has been central to ensuring EDI is strongly embedded in Advance HE’s new strategy and in the development of our CEO’s Race Action Group.

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David Bass

Hannah Harris

Head of Corporate Support and Company Secretary

Hannah Harris is responsible for ensuring that Advance HE complies with its statutory and regulatory requirements and maintains high standard of corporate governance practice. She oversees all governance arrangements providing advice and guidance in relation to the conduct and running of Board and committee meetings and leads Advance HE’s approach to risk management.

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Hannah Harris

Kat Hunt

Associate Director of Marketing and Communications

Kat leads the strategic development and management of Advance HE’s marketing and communications. Prior to her appointment, she was Head of Marketing at the Higher Education Academy.

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Kat Hunt