This resource is a case study produced in 2004 by the Higher Education Academy with support from The Department For Education And Skills. The study looks at the motivation to start a business and explores issues of self employment and focuses on student/entrepreneur Sarah Willingham. It aims to raise student awareness of the benefits and pitfalls of start up and provide them with insight as to their current capability to start.
An excerpt:
"I've worked in the restaurant arena since being a teenager. It wasn't until my late twenties that I realised I wanted to buy my own chain. After developing Planet Hollywood on The Champs Elyees in Paris and working with the architects for Planet Hollywood Disney I realised that I got great enjoyment from setting up companies. I later moved to Pizza Express in developing European and international acquisition. Part of my role meant I had to travel to Tokyo to build a pizza express (from one brick when I arrived to a fully working restaurant when I left!). I loved the overall management and soon realised that I didn't want to work for someone else or by someone else's rules - I wanted my own restaurant chain."
(Sarah Restaurant entrepreneur)
