A chapter from the HEA's publication Enhancing education for sustainable development in Business and Management Hospitality Leisure Marketing Tourism.
This research highlights the value of consultancy-led learning and teaching and outlines how an industry model supporting sustainable destination management has been successfully embedded into an undergraduate tourism management degree programme to help students understand and contextualise the key aspects of sustainable tourism. The VERB equation (visitor environment residents businesses) provides an extremely simple but coherent framework around which to consider the long-term sustainability of tourism and destination planning while coincidentally providing an effective vehicle for education for sustainable development (ESD).
