A chapter from the HEA's publication Enhancing education for sustainable development in Business and Management Hospitality Leisure Marketing Tourism.
This chapter describes how postgraduate students can be encouraged to reflect on sustainability issues within a module specifically designed to teach marketing from a sustainability perspective. The case study explains how students can learn by reviewing their own understanding and acceptance of sustainability issues and challenges before analysing sustainable business problems which are embedded into the marketing curriculum.
19/03/2013
esd_emery_final_0.pdf
View Document