Teaching Marketing at university level

This report aims to summarise the main themes to be found in published academic research into Marketing education over the period 2008 to mid-2012.

It is based primarily on a systematic search for articles in the three principal Marketing education journals: the Journal of Marketing Education the Marketing Education Review and the Journal for the Advancement of Marketing Education. Additionally the net was cast more widely to look for articles about Marketing education published in other journals such as the International Journal of Management Education and Marketing Intelligence & Planning (which periodically publishes special issues devoted to Marketing education).