This case study reflects on one session within a compulsory module that introduces key elements associated with consumer behaviour and society contextualised in terms of leisure tourism hospitality and events management.
The focus of the module is on consumer behaviour within a framework that requires managers to create products based upon an understanding of consumer characteristics and needs. This session acts to complement this focus by introducing a critique of consumerism and the liberal doctrine of choice promoted through the market. It does this by highlighting issues that leisure tourism hospitality and events managers might face when making management choices. It also serves to remind students of their more everyday role as consumer-citizens in a contemporary society.
