Kim has led the insight team at NTU for the last 15 years. In 2018 the team moved from marketing into the newly formed Strategic Planning and Change department. Since then the remit of the team has grown to include more focus on the development of the portfolio alongside the existing research and insights provided. Kim leads on all market intelligence and research to underpin the University’s strategic plan, specifically relating to market insight, student recruitment, student experience (including NSS, PTES, PRES), competitor monitoring and evidence based course portfolio developments.
