What is higher education for? We've allowed a narrative to emerge that higher education is an individual good - it's a life-changing experience for the student and a route to a rewarding well-paid career. However this overlooks the social good of an educated global population and the importance of these young people in improving our world. This session will introduce the United Nations Sustainable Development Goals and make a case for why they should be embedded in every single degree programme in the world. It'll also give you a simple way to start whatever your discipline.