Enterprise and entrepreneurship has grown as a focus for national policy across the UK. Policymakers have urged education at all levels to address the entrepreneurial capacity of learners through enhancing learning environments the curriculum and through building stronger links with industry.
There is a pressing need to address entrepreneurship in the creative industries. Recent studies have identified a lack of effective entrepreneurship as a barrier to the future development of a world class creative industries sector.
The Higher Education Academy has worked closely with the National Endowment for Science Technology and the Arts and others to find ways in which the learning environment and curriculum can be shaped to deliver more effective entrepreneurship education in Art Design and Media subjects across the UK higher education sector.
