A chapter from the HEA's publication Enhancing education for sustainable development in Business and Management Hospitality Leisure Marketing Tourism.
In 2011 Mission Beach in Queensland was devastated by cyclone Yasi. Following this catastrophe students from the University of Canberra worked with a community organisation and in so doing combined their curriculum learning with real-life activities. This Australian student-to-business (S2B) case study model demonstrates how a student-driven work integrated learning (WIL) activity in partnership with a community can be incorporated into a faculty theme and lead to an educationally sustained curriculum. The students prepared a wet weather marketing plan for the Mission Beach Tourist Authority. The activity expanded students’ learning in terms of generic skill development and they increased in confidence acquired broader thinking skills and improved their ability both to work independently and in a team.
